The Secret Technique To Never Running Out Of Clients

Whenever I work with businesses, they all say the same thing... "We get most of our work through word of mouth". This way of marketing is totally fine, but there's a much better solution. It's called "Top of the Mind Awareness". Although the name makes it sound like something you'd hear from your overly zen yoga instructor, you actually see it every day.

Let me explain. Think of a search engine, who comes to mind? Or think of a restaurant that sells fried chicken. We all thought of the same names and that's "Top of The Mind Awareness". The problem with relying on word of mouth is it's risky. You can have one client who doesn't have anyone to refer you to, or get review bombed by a jealous competitor. Regardless, relying on word of mouth subjects you to extremely high and extremely low months. You know who doesn't have low months? Big names like Google and KFC never have a shortage of customers because when you think of fried chicken, you think of KFC. People always want chicken. This leads us onto the only natural question.

How do you become the first name people think of?

The first answer you'd probably have is... spend loads of money and you wouldn't be totally wrong. Although, there is a way to achieve the same result without the budget equivalent to the GDP of a small African country.

It's called a CTA.

Okay Ryan... What's a CTA?

The best way to explain what a CTA is, is with a story.

Back in my school days, I competed in a debate competition. As you can imagine, it was very difficult to stand out. In a line of 16-year-olds giving out mediocre speeches, it's difficult to stand out with a slightly less mediocre speech. So obviously I had to get innovative. I came up with a CTA and absolutely demolished the competition. A CTA is a call-to-action. What this looked like was me giving the audience of somewhat bored teachers something to think about. "Vote for me if you agree that the government spends too much"

Give people a reason to respond. The same concept applies in marketing.

How To Boost Sales With A Killer CTA

A CTA works wonders in marketing because you're able to actually give people value. For instance, "sign up here and receive a free guide". "Buy now and get 10% off!"

Now that I've explained what they are you've probably realised that you see CTAs everywhere and you may have already used one by accident. Understanding a CTA allows you to stand out and become the brand everyone thinks of. It's the secret to creating an unforgettable offer, cementing your brand in a prospect's mind. Instead of the usual discounts, offer a free gift. Create mystery. Or offer something for free like the free guide I mentioned earlier. At the end of the day, the needs of your customer are different with each industry. So, you'll have to come up with a slightly different offer based on what your clientele wants. If you want any help with coming up with a rock solid offer, fill out the form here and I'll personally contact you. Otherwise, Talk Soon, Ryan