How To Get More Sales By Improving Your Writing

Although many people think caring about good writing stops when you leave school, good writing is the key to grabbing attention, getting more leads and eventually sales.

Writing is the first form of communication you have with a prospect.

It's like a first date, if you're able to make a good first impression the prospect will want to find out any more about you.

The problem is most writing is complete and utter garbage.

It's boring, convoluted and doesn't help sell anything. Countless times I see ads, where I'm genuinely interested but turned off because the writing in the ad has spelling mistakes or it's impossible to understand what they're selling.

As a general rule, you wan't to make it as easy as possible for a client to buy from you.

This applies to writing too, if you've written something confusing and difficult to interpret, prospects will click off.

So... How do you write in a way that's not boring?

The most common mistake I see is people being overly fancy and using technical jargon no one understands.

People often think "good writing" is using the most amount of complicated words possible in any given sentence and this is far from the truth.

We're selling to people and people respond well when they can relate to the person speaking to them.

A good way of testing if you're writing is overly complicated is something I call the "bar test".

The "bar test" What is it and how can it help you?

This has nothing to do with the bar exam and becoming a money hungry lawyer instead the bar test is much simpler.

It's taking any piece of writing and applying it to a real world setting like a bar or restaurant and asking yourself, "Would I actually say this to someone?". Imagine you're on a date and the person opposite asks you what you're company does. You'd probably give a short and sweet answer in the hopes of not boring them. You should take this same approach when writing things like your company bio or explaining what you do on an ad. Things like "Elevate growth" and "Diversify clientele" don't really mean anything. This is a common mistake A.I makes and is the reason why you shouldn't rely on A.I to write for you.

When it comes down to it, if you're selling something you're most likely helping someone with a problem.

It's much better to simply explain that instead of trying to sound fancy. For example which bio is more understandable?

"We fix toilets quickly, affordably and with minimal hassle"

Or

"We elevate the lavatory experience with our plethora of maintenance services"

Sounding fancy and using elaborate words often times works against you instead of for you, so in general I would advise against it.

Final Things To Remember

Before I sign off, I'd like to leave you with a couple things to remember...

Less is more, sometimes being concise is better than using elaborate schemes to convey a message.

People are lazy, in general people won't spend much effort reading something if it is difficult to understand especially if it's an ad. To make sure your marketing does well, focus on making your core message idiot proof.

Be relatable, people won't buy from you if you sound like a robot or someone who spends too much time in a library. If you're convincing someone to buy from you, it's best to sound like a normal person.

For now, try improving your writing and see if it helps increase the number of sales you get per month. Alternatively, you can contact us and have an expert look over your writing by filling out the form here.