Why Not Using Retargeting Is Costing You Thousands

We've all had an ad that pops up in our feed over and over.

You clicked on a makeup ad because you thought the girl was pretty

And then BOOM, your Facebook and Instagram are bombarded with makeup ads for a whole week, cursing you to see the same ad over and over.

It's called "retargeting" and like many things, there are a couple people who are terrible at it and annoy everyone else.

Like a really annoying and persistent salesman.

Despite this, if you use retargeting the right way, it is one of the best ways on planet earth to make a great return on your marketing dollar.

Let me show you a way to make this technique a blessing instead of a curse.

Why Retargeting Will Make You More Money

If you're not Coca-cola or Mcdonalds, people aren't just going to randomly buy from you. There's always a "thinking time", where a prospect decides if they actually need what you're selling. I made a whole article on "selling the need," you can check out here.

Anyways, the fancy lingo for this is "the customer journey".

Why you should care about a "customer journey"

Although it might sound a little pretentious, a customer journey comes up in almost all sales interactions. And they all look a little like this:

1. Prospect becomes aware of problem or need.

2. Prospect decides to do something about it.

3. Prospect looks up possible options and solutions.

4. Prospect picks an option and checks out different suppliers

5. Prospect buys from a supplier.

The question now is... why should we even care? Well, I'll tell you, the sooner you can get in front of a prospect... the sooner you can convert them. Better yet, the less it costs you to make a sale. It's a win-win.

Look at it this way.

If you find them at stage five, they're just comparing prices, and that's a client no one wants.

Ideally, you want to get to them in stage 3. They start looking for solutions and BOOM, there you are.

Luckily for you, if you've listened to the advice in this blog and are doing your marketing right, you'll most likely be discovered in stage 3. It's not all good news though. The average attention span of a prospect is horrendous - they call it "TikTok brain". This is pretty bad for your marketing campaign because it means the chance of a prospect remembering your ad after seeing it is quite low.

Here's how to fix that.

The solution to "TikTok brain".

If there was someone interested in the type of product or service you're selling and you were the only person selling it, it would be pretty easy to convert them. This is basically what "retargeting" allows us to do.

This doesn't mean we're going to become intolerable and bombard people with the same picture over and over and over again.

Instead, we're going to provide value. Present them with new information they haven't seen before. A good idea is to record 4 or 5 different videos, each explaining a critical part a potential client would need to know. Then we retarget the people who saw our ads before, showing them new information, helping them out long before money changes hands.

When being the "nice guy" actually works.

Although this way might take a little more effort, it is astronomically more successful. As a whole, we all like to pay back to those who've been kind to us. This works perfectly in this case; prospects are more willing to give us a shot because we were "kind" enough to give them free information.

This method is also really effective because it shows a prospect that you're competent. Today we are all cautious of losing our money to a 15-year-old who doesn't really know what he's doing but has a fancy ad.

This way, you prove to prospects that you know what you're talking about by giving this information. This positions you as an expert, making people more willing to spend big with you. If you do this right, you'll almost never have to do a "hard close", people will practically be throwing their money at you. No one questions whether Apple knows how to make phones. We'll talk more about this concept in the future. For now, try to implement retargeting into your marketing and see how it works for you.

Talk soon,

Ryan

P.S. Curious about how I’d handle the retargeting part of your advertising? Do this:

Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form here.