Why Mass Marketing Won't Make You Rich

Quick question - do you know your ideal customer?

Many business owners come back with an answer which looks like: "Anyone with enough money to buy my stuff."

There's 2 major flaws with that: 1. It doesn't narrow things down at all. 2. It only works if you have the marketing budget in the millions. If you've got the funds of a small African nation then great but if you're trying to get more business on a sensible budget there's a much better option.

Why Carpet Bombing Marketing Doesn't Work

We've all been exposed to mass marketing, Coca-Cola, McDonalds, they all bombard whoever and whatever has the grace of looking upon their ads. The worst thing is... for them this actually works.

Naturally, you might want to copy what has already proven results, however the marketing budget for McDonalds last year was 6.55 Billion.

So if you don't have a gargantuan budget here's what you should do. Create a rock solid offer, I would be willing to be that this is what all the huge companies did before they had the massive budgets they have today.

How To Make a Rock Solid Offer (RSO)

An RSO is an offer that directly speaks to your ideal client and addresses their need. If you're a plumber your RSO is fixing toilets, not plastering your logo everywhere and anywhere like Coca-Cola. This method ensures you get the highest return on invest on any ad that you make. An RSO is like fishing with a massive net instead of a spear, it allows you to pick up not only the people who are super interested in what you're selling, but the people contemplating it, thinking about it. All of those will be driven to you like moths to a flame. A perfect way to help close those people is called retargeting, a concept I talk about in this article: https://www.taitmarketing.co.uk/post/why-not-using-retargeting-is-costing-you-thousands For now, try and implement an RSO into your marketing and see how it goes for you. Talk soon,

Ryan. P.S If you'd like to know how we would implement an RSO into your business to help get more clients/customers, fill out the form here.