Why "Ad fatigue" is killing your advertising.

"Hey how are you doing today?"

"Whats up with you lately?"

As people, we are always infatuated with what's going on right now - you've never been asked "how were you doing 4 months ago?".

No one care's what was happening 4 months ago.

This same idea carries across into marketing and is what leads people to give up on online advertising - thinking it's all just "luck".

I know because it happened to me.

I used to run an online store selling lights.

Bit odd I know.

When I first started running ads for my store everything went great I was getting orders in regularly and making decent profit.

If you've tried advertising before you may know what happens next.

Around the 2 month mark my sales started to dry up, the same ads which were getting me sales before just weren't delivering in the same way.

It was only after I learned about "Ad fatigue" I was able to save my business.

Ad fatigue works like this... Just most things in life, people get sick and tired of same thing over and over again.

Someone who sees your ad 4 months and sees it again today isn't going to be interested in buying.

The same goes for someone who's bought from you.

Why would they want to buy again from a company who's not done anything in 4 months?

Now we both know you're doing a lot in those 4 months, but from the outside, the customer can't see this.

Ads are like bread, they can become stale.

Even people originally interested in the bread won't want to eat it after a month.

So as a general rule of thumb, you should always aim to change the video or image in ad every month.

P.S If anyone was curious about my lights store it, I closed after 6 months not because the ads weren't working I just preferred marketing.

P.SS If you would like to see how we could help market your business get in contact here.