This Advertising Secret Will Make You Thousands

When I first started my marketing business, I was scared... I didn't want to mess up clients' ads, so naturally I embraced my inner meerkat and copied the other marketers around me. There's one problem with this though... Most marketing is absolutely awful.

The reason for this is actually kind of funny. It's because most advertisers go through the same thought process I did. Unfortunately, the easiest things in life are most often the least effective and I learnt this the hard way. It's easy to understand why following the marketing norm will make you utterly unsuccessful, if you understand what the average ad looks like. So I'll explain it to you.

The Average Ad... Complete Garbage

Most Ads consist of a boring headline, which tells you their name or what or they do and beneath that there's a call to action, telling you to "contact now for a free quote"

There's normally also a picture of someone with an overly fake smile in there too, you get the picture. I personally see ads like these everyday. The thing is they work... just about. The problem is you have millions of people doing the same thing so it becomes almost impossible to stand out.

What most advertisers do is increase the budget.

"If we outreach to more people will get more clients."

But what if you don't want to spend thousands on marketing each month?

The Better (and Cheaper) Solution

The normal way of advertising is like spear fishing. You go find a fish, hurl your spear in their general direction and hope for the best.

It's a perfectly fine way to fish, until you have hundreds of fisherman crowding the same lake.

If you wanted to get fish reliably, it would be a good decision to innovate and set up fishing traps and nets further up stream rather than follow everyone else's lead. The same concept applies in marketing.

Instead of just throwing your ad in front of a prospect and hoping you get a catch, a better option would be to be creative. The way I found which works best is called "Two-Step Marketing".

Two-Step Marketing, What is it? and Why Should You Care?

Two-Step Marketing relies on the reciprocity principal, which I touch upon in detail here: https://www.taitmarketing.co.uk/post/why-not-using-retargeting-is-costing-you-thousands Regardless, the short story is, when you're nice to others, they are inclined to do the same back. For example, with the fish you give them a little bait, before you catch them. Although I don't think you'll be catching and killing clients but you get the idea. The way this works in marketing is, you have an ad which offers some sort of free information. Like an e-book or guide. This makes the prospect fond of you and trust you as you show you're competent in your field. However more importantly, it makes you stand out.

The free information is like the bait, it get's them through the door. Then you can follow up, if they liked what you've sent them it's 10x easier to close them.

It's like shooting a fish in a barrel.

The reason this strategy works so well is, most marketers are too scared and stingy to do it.

They're fisherman who don't want to waste money on bait to set up traps, they don't want to give out free guides or information as it takes time and money. This is a grave mistake, as this is one of the best and most un-tapped ways to get more clients. It can be hard to trust that the fishing net you've set up will actually work and that's why we're here every step of the way. If you'd like us to help set up "Two-Step Marketing" for your business, fill out the form here and I'll personally get back to you within 24 hours.

Talk soon,

Ryan