How to write in a way that actually SELLS

The Pareto Principle claims that 20% of content online gets 80% of the views.

That's the theory they hammered into us in business school. But it’s a total myth.

In reality, it’s more like 5% of content snags 95% of views.

Know why?

Because most content is MIND-NUMBINGLY DULL.

Monotonous. Trite. As dry as toast left out overnight.

So, here’s how to catapult your content into that golden 5% instead of drowning in the forgettable 95%.

Here's secret to creating content that SELLS (without being cringy and over-the-top)

First step: quit writing like you’re half-asleep. Inject some life into your words.

Best way to do it?

Write like you’re chatting with a close friend. Keep it relaxed, keep it genuine. Just like this.

Write like you’re hanging out at a coffee shop, shooting the breeze, connecting with another person.

That means using a lot of short, impactful sentences. Occasionally, you can stretch a sentence a bit longer, like this one, but mostly, keep them snappy and straight to the point.

Ditch those massive, endless paragraphs. Ain’t nobody got time for that!

We need to make it EASY to read and simple to skim.

Using Captivating Hooks That Snare Your Reader and Don’t Let Go

You’ve got to grab your reader and hold on tight.

Make it irresistible to stop reading. Get them hooked on the first sentence, then reel them in with the next… and the next… and the next… until they reach the end, breathless.

So, avoid this nonsense:

"We’re the best at what we do, our competitors are terrible, we’ve been around for 20 years, and we really care about our customers.”

That’s weaker than a decaf latte. It’s what everyone else is saying. It’s predictable. But worst of all?

It’s boring. And boring doesn’t pay the bills.

When readers first land on your article, they’re not ready to dive in just yet. They’re window shopping, seeing if anything piques their interest.

It’s your job to use your headlines, subheads, and paragraphs to PERSUADE them to stay and read more.

Just like what I’m doing here. Subheads that tease the story and highlight key points. But here’s the magic ingredient:

Make It All About THEM.

The reader. Make THEM the hero of the narrative.

Not to burst your bubble, but nobody cares about us. Everyone’s focused on themselves.

Only when they see that you’re genuinely trying to help them will they be ready to hear your story.

So keep it sharply focused on how reading your content will benefit THEM.

Cut The Crap While Writing

One last thing to cover.

Don’t tiptoe around their doubts and objections like some overly cautious freshman afraid to offend anyone by not listing every possible pronoun in his bio.

Address possible objections and issues head-on.

Remember this gem from the godfather of advertising:

“The consumer isn’t a moron. She’s your wife.”

— David Ogilvy

Acknowledge what they’re likely thinking and then counter it with logic, empathy, and solid facts. Just be straight with people.

I wanted to delve into Call to Actions too, but that deserves its own spotlight. We’ll tackle that in another piece.

For now - let’s get to WORK!

Catch you soon,

Ryan

P.S. If you’d like my help with this, or need someone to write your stuff, or help you write better stuff… we can make that happen!

Reach out to our agency today. If we’re a match, I will personally review your company and marketing, devise a strategy I’d recommend, and discuss it with you in depth on a call.

No charge, no strings attached.

If you want to collaborate, I’ll explain exactly how it works. If you don’t, that’s cool too. No hard sell, no pressure, no annoying tactics.

Sounds good? Fill out the form here.