How to Make More Money With LESS Work by Changing This ONE Thing.

Ever had an encounter like this? "So based on what we've discussed, the price will be £2000 a month for 3 months." "WHATTTTT TWO THOUSANDDDDD. That's way to much. I was thinking more like 200 for the year!" "No one would ever pay 2000!" First of all yes they would. People will always try and berate you and call you 'too expensive'... Even if your stuff is ridiculously cheap. "OH MY GOD! Your service is 10p instead of 9p. Inflation is REALLLLLLLLLL"

The best thing to do is never speak to these people.

Okay Ryan... But how do you avoid brokies?

The annoying thing is, people don't like to admit they're broke.

Unless they're homeless, people are very unlikely to walk around with a sign over their head saying "I've got no money!"

Luckily for us there are a few key ways we can weed out the tyre kickers and focus on the people prepared to pay us.

Let's go back to the example from before, you can avoid someone going ape sh*t over price if you qualify them earlier in the sales call.

Qualify can mean a bunch of different things to different people. So here's what I mean:

Ask them a couple questions, "Have you ever paid for something like this before?" "Oh okay and how much did you pay?" "Roughly how much revenue is your business bringing in per month?" All of these questions give you an idea of the customers budget, so when the time comes to give them the price, you know what to expect.

Another controversial thing you should do is raise your prices...

But if I raise prices, will I not lose customers?

The answer is yes and no.

You might lose some bad clients BUT the clients you gain and especially the ones you keep will be worth 10 times any that you lose. And that's not just because they'll pay you more...

It's about the type of client you attract, people willing to fork out more for a service they deem as premium are fair less likely to raise complaints and requests refunds over nothing. The referrals they give you will be other high end clients. And finally, if you do well and impress them, you'll have a large revenue stream for life. Whereas working with many smaller clients is like fighting a never ending battle. Complaint after complaint, having to deal with people haggling over every last dollar.

There's a quote by Carl Hartley that drives this point home,

"It's easier to sell one Bugatti than 10 fords". It's almost like catch 22...

To make a living selling to poor consumers you need to sell to hundreds of them, this requires a huge marketing budget, which you don't have because they're paying you hardly anything.

So, if you want to make more money whilst talking to less time wasters, qualify your leads and

RAISE

YOUR

PRICES.

If you have any questions about implementing any of these changes, feel free to contact me via filling out the form here.

If not, talk soon.

Ryan