Here's the Secret Technique to Closing More Deals With Less Work

Once you've been in business for any amount of time, you'll run into the same thing over and over again. You find someone who's interested, they have the money to pay you, it feels like they're almost about to throw their money at you.

But, for some unknown reason, you can't get them to sign on the dotted line.

When I started my business, this happened to me ALLLL the time. I spoke to hundreds of people.

Prospect after prospect and none of them went all the way. Obviously, this took it's toll on me and I began to get desperate I was trying new techniques, offering guarantees, commission deals and none of it worked.

Until... I found the secret.

It's similar to a game of chicken.

Although we pretend to make purely rational decisions, based off numbers and doing the necessary background research, humans are still well... human. And that means people trust those with confidence, those who speak well and speak with conviction.

In a sales meeting this looks like a game of chicken, the first one to admit they're a little bit intimidated, loses.

So, how do you always win this game of chicken?

Once I found out what my problem was, the troubles weren't over. I now had to find a solution.

For me, I found sales calls 1 MILLION times easier when I remembered these 3 things.

1. Your price is never too high.

2. The customer knows nothing about you.

3. You're doing the customer a FAVOUR by selling to them.

Let me go through these 3 key tenets and show you why they're so important.

Your Price is Never Too High.

When you're new to your field, or even if you're experienced it can be easy to think you're pricing yourself too high. After all, we've all dealt with plenty of people who scream and have a panic attack when you mention the price. "This is way too much. I know someone who can give me a Lamborghini for £5".

In general, you shouldn't compete on price, the profit margins for you get slimmer and slimmer whilst the customers you attract get worse and worse.

Unfortunately, people who buy cheap stuff are 6,000% more likely to start an issue. (My own sources back this up).

Moreover, our monkey brains still equate price with quality, the higher the price, the better the service.

So whenever you walk into a sales meeting, you should present your price with confidence, it's never too much.

When you go in there and say "The total cost is 15k", with full conviction, without stammering, you'll be surprised how okay people are with high prices.

This leads me on to number 2.

The Customer Knows NOTHING About You.

When starting a business from scratch, it's easy to get self conscious, "I haven't done this before. Other people are more experienced. You know, maybe I should price myself a little cheaper than the rest?

These thoughts are all WRONG.

When someone hops on a sales call with you, they have no idea if you've been in the game for decades or hours.

This is to you're advantage.

Like I said earlier, people mainly buy off emotion, so if you go into a call, speak with confidence like you know what you're doing, people will just assume that you've been in the business a while, even if you haven't!

One thing that worked wonders for me was omitting needless words, when someone asks you an intense question like, "So, I've heard enough. How much is this going to cost me?", it's natural to come up with justifications.

"Well this is the expert package and it's good because it comes with a free lollipop and that's why we charge $1,000 dollars, but if you want we could get rid of the lollipop and do it for less"

You know how this all sounds?

WEAKKKK

Instead, do you know what a better response is?

"The price is $1,000."

And you know what you do next...

You.

Shut.

Up.

Put the pressure on them.

You've given your price, said why they need your service, now it's on them. You don't see Apple giving one thousand different reasons why their Iphones are worth $1,000.

This leads me perfectly onto the next tenet...

You're Doing The Customer a FAVOUR By Selling To Them.

You hear it all the time, "Apple is ripping people off, they're the same phone each year. Android is wayyyyyyyyyyyyyyyyyyyy better. Look I can take a photo of the moon".

First of all, you're wrong Android is garbage.

But more importantly, they're not ripping anyone off. You know what you're getting, you know it's practically the same as last year.

But BUTTTTTT

You still buy.

People don't care that the phones are nearly identical as the ones from the year before, they want a premium phone and they get one.

Dont ask how your sausage is made. Yes, obviously Apple makes their phones for a fraction of the price they sell them for it's called good business, but the customer doesn't care. They get to use their phone for 1 or 2 years and feel like they have the best phone money can buy.

To them, that is worth $1,000.

The same rule applies to all sales. Whatever you're selling (unless it's unspecified enlargement pills) will actually help someone. You're doing them a favour, fixing their problem. It doesn't matter if it took you 5 minutes and cost you 30 cents to complete, or took you 100 hours and cost you $999, if someone thinks you solved a problem that's worth $1,000 they'll pay you $1,000.

It's very easy to feel like a beggar when first getting into sales, you are asking someone to pay you after all, but in actuality it's the opposite. You're giving your expertise to someone, to help them with a problem and they're paying you for your time.

People assume sales is an evil heartless job, but I assure you that ALL of the millionaire salesmen you can think of, think like this.

It's the only way to get repeat, happy clients.

If you want any help optimising your sales process, feel free to contact me here and we'll get in touch.

Otherwise, talk soon.

Ryan