Achieving Top of Mind Awareness in Your Marke

Let's talk about top-of-mind awareness. Think about cola—what brand pops into your head?

Consider a search engine—what name comes to mind? How about famous TV shows—what’s the first one you think of?

You’ve already got answers to those, don’t you?

That’s the magic of top-of-mind awareness.

You think of something, and bam, a name pops up. It’s the holy grail of branding.

Now, imagine every potential customer in your area thinking of you when they need the product or service you offer.

That’s the dream, right?

Let’s dive into how you can make that happen.

Crafting a CTA That Leaves Your Competitors in the Dust

Once upon a time, I was in real estate, running my own firm, and things were going great.

So great that I got invited to a national contest to find out who the best real estate agent in the country was.

Big stage, bright lights, and about 500 of my peers in the audience.

No pressure, right?

Spoiler alert: I crushed it. Won the contest, took home the grand prize, and left the competition in the dust.

How did I pull it off?

By introducing a killer CTA.

CTA stands for Call to Action. And it’s your secret weapon for building top-of-mind awareness.

Setting Up a Funnel to Capture Clients

Picture this: you’re running a service business.

Maybe you’re in accounting, real estate, or law—doesn’t matter. The question is, how do you spread the word about your business?

Maybe you’d run ads, put up a sign, or tell your friends and family about your new venture. Great start.

Now, sprinkle in a CTA, and watch everything shift into overdrive.

A CTA like: “Download your free guide to doing X” or “Sign up with your email, and we’ll send you the best way to do Y” or

“Text us today, and we’ll show you exactly how to do Z.”

Give them a reason to take action. A reason to say, “Yes, I want to know more.”

Instantly Boosting Your Small Business Advertising

Adding a CTA changes the game. It draws in customers who are ready to buy right now and those who are just thinking about it. You’re building a list—a network of people interested in what you’re offering. You’re creating marketing gold for today and tomorrow.

So let’s start working CTAs into your marketing. It’s simple, it’s free, and it can transform everything for you.

Talk soon,

Ryan

P.S. Want to know how I’d implement CTAs in your business? Here’s what you do:

Reach out to our agency today. If we’re a good fit, I’ll personally review your company and marketing strategy, suggest improvements, and discuss them with you in detail on a call.

No cost, no obligation.

If you want to work together, great! If not, that’s perfectly fine too. No hard selling, no pressure, no annoying sales tactics. Sounds good? Fill out the form here.